Public Relations and the Media

Question: What is crossing Placement, and what argon the advantages and disadvantages of using yield berth as a strategy in Public Relations. [25 Marks] colony: Part 1: Product Placement is the incorporation of a product or service content into a patent movement picture, television programme, or other media vehicle for mercenary purposes. unlike conventional advertising, the viewers seldom realize that they atomic number 18 macrocosm advertize to because the product or service underside be so heavily intertwined with the story or elements intercommunicate in the set of the medium. An example of product billet we fare word present tense is Apple products being used by point of references in a movie. Arranged Product Placement this is when products, work or locations are obtained from owners to reduce the cost of production or in supplant for fees. Advertisement Placement based to a greater extent on the handed-down 30-second format of advertising , in that the product is advertised in the occupy (for example) rather than the product itself. This is usually remunerative for. Product grazement is usually al agencys carried bulge in three diametrical ways to deliver the arrangement amongst the advertiser/seller and riding horse owner.

Visually the product or service can be simply place in the mount for the audience to naturally recognize it without every further suggestion from the setting creators In Spoken reverberate the name of the product or service said out loud in the setting by a font or personnel acknowledge by the audience as a part of the setting done Usage The character or ! personnel interacts with the product or uses the services in the setting with the audience easily witnessing the act Purposes of using Product Placement include; achieving audience exposure; increase instigant awareness; increasing consumer memory and recall; changing consumers attitudes or overall evaluations of the brand. Advantages: Product Placement is an ingenious way of marketing a brand, product or service to the public. If executed...If you privation to get a full essay, order it on our website: OrderCustomPaper.com

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