Ethel Chocolate Lounges

Ethels drinking chocolate Lounges Maxine Jones Strayer University Professor Charlene Walters Principles of Marketing April 30, 2011 sn be This report will review the following: Ethels Chocolate Lounges: stake to the Future? Chocolate Lounges Taste Sweet achiever fountain study. It will discuss the following topics: The type of consumer acquire conclusion that best describes the choice to indulge at Ethels. What factors that function a consumer to spend money and time at Ethels. What factors that impel consumers the about and also try to access what subscribes the Ethels stretch out appeals to most. Ethels Chocolate Lounges opened to the public with the appeal of familiarity of the scotch name. To the consumer, remembrance of the household name famous for M & ampere; M and Snicker Bars which has been around for generations has a pleasant appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mars products a r noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers ar drawn to Ethels Chocolate lounges. Buyers go through primal stages of conclusivenesss making when purchasing a product. They are outlined in the diagram below.

The collect recognition is the first stage of the buying close. Sometimes we skip some of the other buying finality stages and go straight to the need recognition only. For instance mortal buying a burrito would recognize the need of hunger and near go right to purchase finding and skip t he decision of information search and evalua! tion. When we choose the deliberate on purchases, the prescribe above is very useful. Buying always start with need recognition. The factors that influence customers to visit Ethels Chocolate Lounge are cultural, social, personal and psychological factors. Consumer behavior is influenced by cultural factors much(prenominal) as: buyers culture, subculture and social class. Social factors such as:...If you fatality to let a full essay, order it on our website: OrderCustomPaper.com

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