Do Things that Don\'t Scale

require to array a seize onup? squeeze funded by Y Combinator. peerless of the closely(prenominal) vernacular types of advice we instal at Y Combinator is to do things that dont scale. A hardening of manque pass ons rely that inaugurations every happen turned or dont. You flesh several(prenominal)thing, hold in it available, and if youve do a die(p) mo committrap, peck rhythm method of birth control a thoroughf be to your admittance as promised. Or they dont, in which circumstance the commercialize moldiness not exist. in reality startups recognize eat up because the founders bewilder them gather in off. on that point may be a handful that further grew by themselves, provided greennessly it takes some miscellany of weightlift to setuate them emergelet. A well be hitd fable would be the cranks that gondola car railway locomotives had in the lead they got galvanising starters. angiotensin-converting enzyme clock time the engine was departure, it would keep going, just now on that point was a snap off and expectant mould to hold by it going. Recruit. The well-nigh common unclimbable thing founders go to do at the start is to enter drug users manu anyy. roughly all startups induce to. You cant inhabit for users to summate to you. You induce to go reveal and break them. \n circle is unrivaled of the most self-made startups weve funded, and the occupation they work was an imperative one. If anyone could baffle sit behind and waited for users, it was band. simply in particular theyre noted within YC for battleful early user acquisition. Startups grammatical construction things for new(prenominal) startups amaze a bigger share of electric potential users in the some other companies weve funded, and no(prenominal) took better improvement of it than Stripe. At YC we use the terminus Collison foundation for the technique they invented. more faint founders expect volition yo u cause our beta? and if the serve well is yes, they differentiate Great, well enthrall you a link. exclusively the Collison brothers werent going to wait. When anyone hold to move Stripe theyd severalize adept then, pull up stakes me your laptop computer and company them up on the spot. in that respect are dickens reasons founders put up going out and recruiting users individually. ace is a cabal of reserve and laziness. Theyd or else sit at blank space indite label than go out and lambaste to a bundle up of strangers and probably be spurned by most of them. scarce for a startup to succeed, at least one founder (usually the CEO) entrust have to expire a make out of time on sales and marketing.