Breeder’s Own Pet Foods, INC Essay

Central issue Breeders Mix is a new kind of hang back fodder and it is totally differ from traditionalistic types cross nutrients, people are not familiar with this product at all. In addition, it is very difficult to predict the trend of this product.Dog food industry is considered highly potential in a mounting trend. Firstly, the dog food industry has benefited from increasing dog ownership. Secondly, pet owners continue to sit their animal companions with human qualities. Thirdly, the premium and superpremium dog food is increasing. Super food market place distri neverthelession is focused on the single largest retail channel for dog food and capital of Massachusetts market is ideal for launching a new dog food. on that point are about 50 dog food manufacturers and 350 dog food brands in the US. 5 of them accounted for 75 percent of the market share. The company is hypothetical to face a series of problems introducing the Breeders Mix to the worldwide market, mostly d ue to its new form of the packaging. In addition, the price is excessively a big issue to be considered.SolutionsWhen entering the retail market, the market segment that Breeders Mix should be high and dog raisers who would spend more than on their dogs than those dog owners who buy dry/ preserve/treats. The description on potential buyer scope is too large, and it after part be narrowed down to niche group among those purchase high-ticket(prenominal) dog food buyers.According to the case, we brook find that Boston market has a large potential. We suggest the entire campaign should be knowing to accommodate product introduction inside the Boston market area. So the campaign can affect not only Boston but also the area near Boston. Its a good supplying for our next step for geographic market extension.RecommandationWe think that target market is the most important. We segmented where Breeders should be. And When it entering the retail market, we can find our position. And in this position, we can use good strategies to get more market share in Boston Market.