Sears Holdings Corp. (SHLD) SWOT Analysis, Porter’s Five Forces Analysi

Our recommendation is to take Sears Holdings Corp. (SHLD) private through a private equity buyout. After doing so, we recommend implementing a centralized counseling structure and recruiting retail-savvy executives for the amphetamine management team. We then recommend focusing on increasing value by capitalizing on SHLDs real demesne holdings through leasing agreements and increasing partnerships with complementary enterprises. Also, we recommend improving employee retention judge and retaining exclusive rights to private crosss. Finally, we recommend focusing on a long-run strategy to continue to maximize SHLDs ecommerce platforms. We believe these recommendations will antecede to long-term stability through increases in customer base and revenues and decreases in overhead costs. StrengthsOne of SHLDs main strengths is its proprietary brands such as Diehard, Kenmore, Craftsman, and Lands End because these brands have a great amount of customer fealty and repeat customer s. Another one of our strengths is our vast pool of valuable real estate assets. These assets enable SHLD to generate continuous revenue through leasing agreements and a safety net in a liquidity crunch. Additionally, mygofer and Shop Your agency programs account for more than 60% of revenues for Sears and Kmart stores. These loyalty programs have created a loaded and loyal member base who provide repeat business for SHLD. Lastly, Sears Holdings has been rough for over a hundred years and thus has an established brand name within the discount retail sector.WeaknessesOne of SHLDs weaknesses is an upper management team who lacks knowledge of the retail sector and fails to communicate in effect across business units. A second weakness is the de... ...uch Does It Cost Companies to pretermit Employees? CBSNews. CBS Interactive, 21 Nov. 2012. Web. 23 Oct. 2013.McSherry, Mark. 70 Billion Reasons For A Public union To Go Private. Forbes. Forbes Magazine, 16 Aug. 2013. Web. 23 Oct . 2013.Santoli, Michael. Sears Grows on the Web but jackpot It Shrink Fast Enough Offline? Yahoo Finance. Yahoo, 22 Aug. 2013. Web. 23 Oct. 2013.Sears sell Craftsman at Costco, Will Kenmore Soon Follow? Sears Selling Craftsman at Costco, Will Kenmore Soon Follow? Consumer Reports, 15 Sept. 2011. Web. 23 Oct. 2013Tekippe, Abraham. How Kraft, McDonalds, Sears Are Doing Social Media Right. Crains Chicago Business. Crain, 2 Jan. 2012. Web. 23 Oct. 2013.Young, Chris. Employee Retention Strategies suffer Revenue reaping at Sears. Employee Retention Strategies Drive Revenue Growth at Sears. Street Directory, n.d. Web. 23 Oct. 2013.