Organizational Analysis and Change Project Research Proposal

Organizational Analysis and Change Project - Research purpose Example(Aaker, 1991) When message relevance is low, individuals will not actively process the information in the advertisement, solely will instead rely on peripheral message cues to form or change attitudes. grade Identity is that element of customer perception and aw atomic number 18ness which has its focus in the results of a certain diversity of projection through the brand equity building measures. This calls for an integrative model which will combine the rudimentary elements of the brand identity and brand equity concepts so as to create a platform for the good discussion of the Elaboration Likelihood Model. This has been of special relevance for the Coca Cola family as furthest as its foray into target market and product variation is concerned. (Kotler, 1997)The modern day organisation depends to a great extent on the contribution and quality of its human capital. The human capital may be defined as that ele ment of the organisations operational sphere that is a living, breathing part of the activities that put the unconditional resources and factors of production into application. This application results in profits arising discover of the activities of the human capital and the efficiency with which this resource carries out its tasks. This in turn, has a bearing on the achievement of the organisations goals. (Johnson, 1996. P 13 to 18)Business PartnerThe first base role of the human resource in todays organisation is that of a barter partner. This has come to the fore with the development of various service oriented companies that provide intensive marketing services along with the products that are organism produced. The emergence of a marketing network has been crucial to companies like Bajaj Allianz Life Insurance, Oriflame Cosmetics and many others. (Green, 2002. P 111)The business partner method operates along the following lines, as depicted in the diagram below split up Ma nagerSales Team ManagerTeam of Business Partners (Sales Agent)(Green, 2002)These business partners work independently from base or under the name of their own business in order to cater to people exclusively and bring the products and services of the company to the doorstep of the independent clients. The role of these business partners is to bring business to the company by exploring their personal networks so as to earn commissions on the sales that they make. This is a formal take aim of institutionalised operations where the organisation profits greatly. This is done by pushing the product in quarters where the effects of regular marketing and promotion cannot reach. It is also an elevated level of salesman ship where the sales agents are offered a share in the business that they make. The advantage of this is that the business partners take a personal pursual in the development of a clientele. (Green, 2002. P 111)Further, this serves the two fold purpose of sales and promo tion. While on that point might not be immediate sales in some cases,