Advertisment

Whether we find advertisements on radio, television, Internet, newspapers, or roads, they entertain become a part of our daily life. Basically, wherever we look, we will certain(prenominal)ly find an advertisement that Is somewhere. Advertisements ar a tool to promote a certain product in various government agencys so it can reach potential customers or just to inform people of what product they produce. candid (2005) illustrates that advertisements seek to convince costumers to profane products. Advertisers use it publish advertisements Just to bullshit the people without taking in consideration if it is ethical or non.So, advertisers manipulate people by the use of weasel word, and pathos. Words have the reason that can Inspire and attract humans. Advertisers use wrangle to convince customers to buy their product, only they cant advertise words that break the law in their country. So advertisers found a way that will prevent them from a facing legal action which is weas el words. Weasel words appear to say sensation thing when in point they say the opposite or nothing at all, (Lutz, 2012, p. 248). This means that weasel words imply something, but in reality nothing has been said or eel Information has been delivered.Lets take the phrase Up to 50% or whatever percentage off as an shell. First when we read this, we think and look only on the come in 50% because it means it is half of the original price and we ignore the phrase up to which is the most heavy part. Up to is a misleading statement that does not mean exactly the number that comes after it, but it means that, for example, the sack can either be 30, 20 percent or no discount at all. This statement is technically correct, but it tricks and misleads people by the number that allows.Advertising can efficiently manipulate people by weasel words through many ways as people Just repair attention the words that come after the weasel word. Though weasel words perhaps the most common way of manipulating people, there is another technique used in the advertising manipulation, which is the use of pathos. Pathos is considered as one of the most powerful tool that can easily change ones emotions toward something. Armstrong (2010) explained that advertisement can achieve the expiation of consumers when they use the product by using emotional element In advertising.Manipulate people through emotions Is an effective way to mislead people because people cant refuse or Ignore emotions. Lets take the example of women macrocosm concerned about their appearance. Not just that, but also what they are required to do in order to be perfect. Advertisers use this weakness to promote cream products in which they show women how they are expiry to look after using the product. They promote the ads in many places, especially In fashion magazines, as they slam that women like to read this type of magazines. As a result, omen go ahead and buy the product beveling that It will benefit the m.After using it, they realize that they have been fooled by the advertisement. The problem here is that they greet that the cream wont change anything, but the emotional appeal they face forces and convinces them to buy it. Another example is the use of celebrities to promote a certain product. Advertisers use celebrities to try and play with their emotions. When a female, especially a teenage girl, sees her lovely celebrity wearing something new or anything related to the new fashion, she Is very apparent to try to liberty look and are given tips on how to get her look (2012, p 92).Moreover, they did not only find a way to manipulate females, but also they are targeting males. Even though men are less emotional, but when it comes to women portraying a product in a certain way, their emotions start to emerge. In advertising, the use of highly attractive models is believed to be effective in increasing gross revenue (TTS & Change, 2007, p. 1). For example, my friend compulsioned to buy an off-road light from eBay. When he searched, many products appeared to him and all of them were at the same price. genius of the advertisements was a woman carrying the light.Once he saw this, he was attracted to the advertisement, which made him buy this particular product and not any of the rests. Hence, advertisers know exactly where they can trick people, especially by targeting their emotions. However, though advertisements are cognise to manipulate people, it is important to know that it has a positive side. Advertisements can be informative somehow. For instance, there are many advertisements about health, government services, and new products. Advertisements create awareness about useful events and donation aiming.For example, as people know, donating blood is very important because it can save a life. So, through advertisements, we can know when and where we can donate. Also, it keeps us updated with the latest technology. For example, when Mercedes-Benz released the new S-Class model, they informed us about the new functions are include in the new model. After all, advertisements are here Just to inform us and tell us about the products and services that are available. Also it is a consumers decision to buy or not because it is their office to distinguish teen harmful and beneficial advertisements.But in reality, some people do not want to think before buying. They rush quickly after they see the ad without even thinking for a second. In addition to that, it does not make the advertisement innocents because they are really manipulating us to buy their products. They have to recognize that it is not ethical, and the government should censor the content of advertisements, which will prevent them from using the techniques that I mentioned preceding(prenominal) and also other hidden ways they use to manipulate us. In conclusion, advertisements have a disconfirming impact on people.