Sita Tours And Travels Tourism Essay

Sita Tours And hold ups touring carry EssayThe touristry Industry is a flourishing all over the earthly concern. The scenario of the touristry industriousness is ever changing it is always in a state of flux. touristry Industry in India is experiencing a high purpose of harvest-time and has improved over the years however there is shut up a lot of scope for improvement and expansion. It is fast becoming an of the essence(predicate) player in the global market. It is overly proven that touristry is the application that contrisolelyes most to the Indian GDP, employment and foreign exchange reserves. The touristry industry proves to be the back-bone of another(prenominal) allied sectors for example, hospitality, transport, handicrafts, etc. According to WTTC, in 2011, India has been graded 1st in direct parcel to employment through move and touristry and 2nd in add contribution with monetary rank of 24974900 jobs and 39351900 respectively. Also in terms of GDP, In dia ranks 11th in direct contribution and 12th in total contribution2. The Indian Government has invested a substantial amount in infrastructure development to promote touristry for the country after sensing the importance in the GDP contribution. This try has been successful to an extent in increasing the arrival of foreigners in the belong decade. The marvellous India campaign was also a contributing factor to the cast up in tourism. The campaign helped create a colorful and several(a) pictorial matter of India in the minds of give way enthusiasts all over the human beings. It has directly guide to an change magnitude in the interest among tourists and created interest generally around the world.WTTC ( valet de chambre expedition and tourism Council) ranked India 4thin terms of strike and tourism coronation with a total of $ 26.7 billion3. Also (in Asia), after China, India stands second. In 2006, 4 one thousand thousand world abundant tourists visited India and spe nt US $ 8.9 bn4. In 2011 (Jan-June), the total contradictory holidaymaker Arrivals (FTAs) in India was 2.92 million and foreign exchange revenues stood at US$ 78.11 billion which is up 14.2%5. As a matter of fact, in malice of a negative growth rate of -2.2% in 2008-096, Foreign holidaymaker Arrivals increase considerably which registered a growth rate of 8.1% in 2009-107, patronage the world recession, Indian tourism showed a positive growth. According to World Travel and touristry Council, India will be a tourism caustic spot between the years 2009 -2018 which will show maximum growth rate during this period.Nowhere in the world is found, such(prenominal) a beauty, various(a) and diversified climate, flora, fauna, religions, languages, dialects, dressing patterns, life style and rituals, like India.8Domestic tourism is also actually huge in the GDP contribution in the country. There is hush a lot of scope in promoting the tourism in many separate of the country. Since to urism is seasonal, it is slightly difficult for the touristry Department, Government of India. It is Indias middle categorise that has promoted the tourism in the country. The increase in disposal income among this class of people has contributed to rise in tourism in spite of appearance the country. Consequently, they spend most of their disposable income on travelling. In 2009, there were 669.02 million domestic tourists which comprised almost 18.8% of the total tourists in the country. The Indians going abroad is also increasing at a growth rate of 12.28 % per annum.Scope of touristryAccording to the past trends, India has seen to contribute 0.5% to the global tourism industry. There is quench a lot of scope for businesses to tap the market. India has a genuinely divers(prenominal) geography, culture, food, monuments and a rich past. The Incredible India campaign was promoted in order to get aside various interests from tourists all over the globe in the varied types of tourism that has a scope for development and promotion. In recent times, Pilgrimage and aesculapian tourism be one of the most popular among the foreign tourists. medical checkup tourism is currently growing at around 30% per annum. The other types of tourism argonAdventure Tourism vacuous TourismEco TourismCultural TourismWildlife TourismHighway TourismHeritage TourismRail TourismRural TourismAn Indian Back free-base chairwoman of the telephoner, in 1956 established the first office in recent Delhi, India. caller- unwrap wanted to take the benefits of the religious beliefs attached with their companys name SITA in India. It is still retainerd with high quality and brand. In 2000, Kuoni Travel Holding, a Switzerland based tourism firm acquired the 100 % stake of SITA World Travel India (Ltd.) and it became Indias largest travel company as Kuoni Travel India Ltd. Now, SITA World Travel is an In choke Division of the Kuoni Travel India Ltd. And It is handling incoming internat ional tourist to India from all over the world through a network of 30 offices in the region including associate offices in Sri Lanka and Nepal. SITA earned its reputation by giving world class services to its clients travelers, tour operators and the corporate houses. Also it has specialized itself by providing modify service and close working relationship with its customers around the world.Factors which affect travel termination selection9Things to do and seeSafety and securityboilersuit image of the holiday destinationTourist facilities and infrastructureEase of obtaining Visas overdress AnalysisStrengthMass market product with small meshing margin and economic of scale to create profit even though demographics and changing consumer trendsTraining academyProviding customised packaged toursPersonalized customer condenseOnline booking of packagesOffices in major cities of IndiaWeakness wad expectation has changed but their packaged tour has not changedPrice of hotel is risin g no termination between cutting slim margin and rising price to customers trammel only to main destination spots, involve to cover more than(prenominal) groundProper feedback system not in placeOpportunityPeople go on holiday more than beforeTravelers want exotic destinations or short city breaksIncrease in number of tourists because of approaching sports eventGovernment lending support as part of Incredible India campaignIncrease in disposable incomeThreatsHeavy Price disceptationPeople wait till last minute for bargaining emergent hotel rates all over the worldGeneral economic retardent and terrorist attacksLocally established travelling companiesPEST AnalysispoliticalThe strongest spring of tourists visiting India is its rich and vast cultural heritage which is under the soften of Archaeological Survey of India. So any changes in policy pay back a very major impact on the tourism industry. Political instability in many states also hinders the tourism opportunities. E.g . north east is still out of coverage of SITA travels because of this very reason. Although the government is instanter fetching up various measures like stepping up vigilance in major tourist destinations in order to promote India as a reliable tourist destination.EconomicThis industry thrives on the expenditure advocator of the people. The spending power is increasing in the country as well as all over the world. This increase in the spending power has left wing a good amount of idle cash in hand. This has led to a tourism boom and more and more people be now coming into the country with more cash and better affordability. neighborlyTourism is seen as something that will ultimately lead to the destruction of the kind fabric. It is perceived that more the number of people travelling into a place, the more is the probability of the place to lose its identity. But apart from that people subscribe now started perceiving tourism as a form of recreation. They argon now more wi lling to go for packages like adventure tourism to Leh and Lakshadweep. technologyAlthough it is does not seem to be great factor but it plays a major role. Better technology has resulted in connecting many remote and unknown areas. On the same terms online booking and transfer facilities provided by SITA travels pick out increased their number of clients.PORTERs Five Forces ModelThreat of New EntrantsAs the search cost has been reduced due to the advent of meshing it opens up the market for potential entrants, thereby increasing the possibility of a refreshing company joining the market as the entry barrier has been reduced. contention among Existing Firm within the IndustryThe major competitors of SITA Travels in India are Kesari Tours, Cox Kings India LtdAs the number of companies is increasing due to the advent of internet and the competition is increasing because of geographical expansion of markets and the reduction of entry barrier, thereby raising the rivalry and hence increasing the discount.Power of Supplier first appearance barrier reduction and increased competition results in the increase of the power of supplier.Power of BuyerReduction in switching costs has increased the bargaining power of the buyer.Price has become an important criterion as people now can compare products and gain knowledge about them.Threat of SubstitutesCompetitors offer similar type of products and services.SegmentationTourism (In springtime and outward-bound tourism)Segmentation types Psychographic instalmentation (Class), Behavioral segmentation (User status First time, Regular, Potential). SITA is a large segment market addressing the customer needs of the international tourists.Targeting world-wide Tourism Initially tourists from ground forces are targeted, as SITA has stronger links with USA (Origin). Later they focused on other international markets like UK, lacquer and Hong Kong. They have started a magazine called INDRAMA. This magazine portrays the rich to urist books there by attracting foreign tourists to India). The idea of Heritage village set ahead helped them to become a better tourism facilities provider. Inbound and outgoing tourists are the tourist types of International tourism.Market growth of inbound and out bound tourists placebound market The primary target market segment is out bound tourism. boilers suit Market The total market size of the out bound tourism in 2010 is 12 million. It is expected to cross 20 million by 2015 and 50mn by 2020 (Source UNWTO) more than 6.29 million tourists visited India in 2011. The total revenues of the out bound travel market is $14bn in 201010. The Indian outbound travel market has grown from 3.7 million in 1997 to 9.8 million international departures in 2007 the pace of growth has accelerated since 2004 at an average annual growth rate of over 16%11Inbound marketOverall Market share The total market size of inbound tourism is 6.18 millionwith a growth rate of 8.9%.The total revenues generated rounds off to US$ 16.691 billion.Competitive Intensity The major competitors of SITA Travels in India are Kesari Tours, Cox Kings India Ltd which has more share than SITA while the others are Thomas Cook India Ltd, Karnataka put in Tourism Development, Mercury Travels Ltd, Raj Travels Tours Ltd, D Pauls Travel Tours, Sachin Travels and Goa Tourism Development.High budget Customers The chopine Affordable India targets the High budget segment tourists who come to Indian subcontinent. This course of study provides value added services to high budget travelers in order to customize destinations which were luxurious and affordable12Positioning strategiesIndias first Leisure travel brand(Luxury segment) (Jan 2006)Tourist Safety with SITA (Mumbai) ( 2006)Indias Destination management service provider ( June 2006)Indias tourist destination for Business travel (Kuoni Business travel) (Feb 2007)Tourism education (Kuoni academy) (May 2007)Young achievers start learn , Outdoo r school trips ( 2009-2010)Perfect moments with Kuoni (2011-2012). This program covers 3 packages The world is mine Romantic escapes undiscovered destinationUniform service accommodation, update tourism infrastructure, travel related equipments same in all the offices to fend for uniform serviceEnpact ( 2011- 2012 Kuoni Academy Pioneers to introduce a new t all(prenominal) methodologyOut of the ordinary tours for everyone (2012) ( Targeting individuals and small groups) trustworthy tourism ( 2012) ( Thru CSR activities)Indian travel brand which is focused on the luxury segment, incentive, Trade pleasure ground tours and SportsTourism DepartmentsIn order to meet the tourists demand of visiting various places, SITA has tie ups with local agencies. The services offered by the local agencies are confrontation passengers on arrival/ departure, arranging local sightseeing and transport. SITA is maintaining a wide agency network to handle inbound and out bound tourism. The tourism de partment in SITA is divided in to two sectors as down the stairsInbound toursThis is the main foreign exchange earnings department of SITA. The market for this segment is done through various ways as down the stairsBrochure Tours Marketing in the form of brochures ( Tour plans in brochure) sew made tours Customers design their tourSpecial interest tours Organized by companies and other agenciesConferences and conventions Arranging travel, registration facilities, accommodation arrangements, conference facilities, entertainment and void activities.Out bound toursThis is one of the fast growing tourism segment markets in India. Indians are the target customers in this segment. With an increase in the income take of the people, they are showing interest in visiting other countries. The tourist destination for the Indians is primarily USA and Europe13Indian out bound travel market is 3.7 mn in 1997. Currently it is 13mn (2011-2012)Estimated $28billion revenue in the year 2020.Faste st growing out bound market in the world in terms of numbers (After china)SITA Out bound tourism marketingMajor sources of marketing are through brochures and advertisements in the news studysOut bound division of SITA received TAAI travel award for 201114.MARKETING mixed bagPRODUCT (Services Brand)While planning the market offering, SITAs marketers focused on fivesome elements that constitute its customers value hierarchyCore ProductsDestinations are the core products offered by any tour operator. Those offered by SITA are classified intoInbound Leisure SITAs major portion of foreign exchange is earned by this group. These destinations are designed to focus on leisure while travelling. Apart from must-do destinations these accommodate tailored tours such as Cultural and Heritage Tours, Trekking and mountaineering Tours, Wildlife holidays, health and spa holidays, etc.Individual Travel SITA has maintained an unparalleled expertise in customizing travel packages for foreign tou rists or working professional expecting a well-tailored itinerary which optimizes their time and ensures that all arrangements are in order.Incentive Travel Handled by Distant FrontiersDesigned for large companies to motivate or work their employeesBriefs are taken from each group, tailored to suit their needs and surpass their expectations by offering them special events planned exclusively for each travel groupPost-trip follow-up approach to stay in collar with the customer and ensure a re-visitMain destinations includeIndiaNepalSri LankaBhutanM.I.C.E. Meetings Incentives Conferences ExhibitionsSITA is a ingredient ofThe International Congress and Convention Association (ICCA) a worldwide trunk that handles all types of International Meetings and ExhibitionsThe India Convention Promotion Bureau (ICPB)The Society of Incentive Travel Executives (SITE)ChartersLeading player in India with the largest number of acquires to Goa and TrivandrumHandles leading charter operations from the UK, Germany, Russia, Poland, and various CIS countries.CruisesMajor players in Cochin, Chennai, Goa, and MumbaiShore Excursions- Regular sight-seeing tripsoverland Tours- Designed to explore the deep interiors of IndiaAdventures Camel Safaris, cycling, trekking, scuba-diving, rafting, biking, mountaineering holidays designed especially for stalwart travelersBasic ProductsTransport screen background transportationFlight reservationsTrain reservationsAccommodationCulture cuisinesSpecial arrangements- Like Womens Group, Senior Citizens Tours, etcConferences and Events- In collaboration with MICEGround assistanceMeet Greet servicesTour GuidesTour Escorts pass judgment ProductsThese are impeccable services for corporate clients likeSeat handinesson needed timeAccurate informationQuick report for the senior managementInformation about various package and routes to a particular destinationEfficient customer support system increase ProductsThese are the products that distingui sh SITA from others. These may include special facilities like Wi-Fi accessibility throughout the journey, tele-checking, laptops on request, customized meals, etc.Potential ProductsSITA plans to come-up with underwater tourism very soon.PLACESITA has its own branches situated throughout India hence are advantageously accessible. The customer can either go to the Tour office or plan a tour online. Hence strategic locations are very important for SITA.North India Agra, Delhi, Jaipur, Gurgaon, Varanasi, UdaipurSouth India Bangalore, Chennai, Cochin, Trivandrum, HyderabadWest India Mumbai, GoaPROMOTIONThe promotional strategies engaged by SITA travels areAdvertisingPublicitySales promotionsPersonalized products such as Flight bags, wallets, Foreign Exchange and covers of passport, etcWord-of-mouth Promotionbelievability The high magnitude of this is due to high credibility of SITAs channel, especially in the eyes of the potential tourists.Sensitivity The qualities of services they p romise are world-class and client-orientedApproach The marketers keep their eyes open identify the opinion leaders Special facilities for them to keep stimulating and creating demandPersonal SellingExhibitions- State and national tour packages, cruises, holiday financing, hotels, educational excursions, etcE-MarketingTwitterLinkedIn- http//www.linkedin.com/company/155449Facebook- http//www.facebook.com/SITAWorldToursCSR Activities- Responsible TourismSpiti Initiative- To build a Solar Bath for a Buddhistic nunnery in SpitiChild Protection- Carries out workshops to protect children in rural and semi-urban parts of the country. Also offers training to children in various educational fields.Literacy India Program- Has an independent paper recycling unit where women work to earn their living.Bihar Flood Relief- Using its transportation system, it worked closely with Goonj to dispatch necessities to the flood affected areas in BiharLets Go Green- utilize across all offices through po sters and Green Utility trays.Creative coalition Network- promotes responsible tourism practices amongst the businesses that benefit from Rajasthans rich cultural environment.PEOPLEEmployees comfortably versed with the latest technologies in travel managementWell dexterous to handle difficult customersExtensive training programs- SITA Travel Tourism AcademyTraining on courses conducted by WATA, PATAHigh credence quality via straightforward work place designJob DesignOther CustomersCaters to customers from diverse backgrounds by offering First class, Deluxe, or Luxury preferencesSITA Travels Online support unique(p) Tours and value-added servicesPersonalized customer supportBibliographyWorld Tourism plaque and the European Travel Commission. (2009). Retrieved from http//publications.unwto.org/sites/all/files/pdf/090616_indian_outbound_travel_excerpt.pdfIndian Tourism Department. (2010). Retrieved from http//tourism.gov.in/writereaddata/CMSPagePicture/file/marketresearch/New/2010. pdfKuoni. (2011, December). Retrieved from http//www.kuoniindia.com/press-2011.aspSITA World Tours. (2012, January 20). Retrieved from http//www.sitatours.com/press/sitaaffordablerelease%20012611.pdfEconomyWatch. (2010, June 30). Economy Watch. Retrieved from http//www.economywatch.com/business-and-economy/tourism-industry.htmlMol, A. (n.d.). Preserve Articles. Retrieved from http//www.preservearticles.com/201103084425/essay-on-tourism-industry-in-india.htmlOlivia Ruggles-Brise, E. A. (2012). World Travel Tourism Council. Retrieved from http//www.wttc.org/site_media/uploads/downloads/nepal2012.pdfProf. Manjula Chaudhary, D. S. (2011, August). Indian Institute of Tourism Travel Management. Retrieved from IITTM website http//www.iittm.org/doc/IITTM_ITC_Report-2011-rev..pdfReshma S Kulkarni, S. S. (2011, November 26). The Hindu. Retrieved from http//www.thehindu.com/life-and-style/travel/article2659391.ece?homepage=true